Optimization of small websites is critically important to generate some revenue for the website. Optimising cannot be confined to a specific sector but it should be done in all the fields such as titles, links, descriptions, URL’s and the content as well.
Here are some on page and mobile-factors that you can use to drive some extra traffic for your content.
1 Usage of target keyword in the headings and titles
The headings and titles are the first thing that a user sees on a page thus the titles should be eye catchy and should consists the keywords for your content. It would be at its best if you start your title with the keyword. Creativity is a must for this stage because if we give a boring title to our content the user may hardly get attracted to it but just in case they find a crafty and attractive title they will definitely go through it once so just brainstorm an appealing title for your content.
2 Using user friendly URL’s
The URL’s should be sweet and of an optimal length and should include the target keywords of your content. The first three to five words of the URL are given the maximum weightage thus it should be implicit and one should easily recognize the content simply by looking at the URL.
3 Heading tags a must
Do you remember those days when you used to mug up your answers before an exam? What was easier to learn -an answer with points or a paragraphed answer? Definitely all will agree to an answer with point’s right? The same works for your content as well, if your content has descriptive headings and subheadings such as H1, H2 … so on your content looks more readable and presentable .The viewer gets an overall idea about the composition of your paragraph and will be able to skim out the required data by seeing the sub headings. So this must be a regular practice to add subheadings to amplify your contents presentation.
4 Overpower your content with images
Text and paragraphs is something that a viewer goes through on a daily basis but if images diagrams and videos are inserted it makes your content more presentable and thus more time is spent by the user on your website. Thus images and pictures should be added to create this magic of making your user invest more time in the website.
5 Adding modifiers
Using some basic modifiers such as “view”, “super”, “2017” all such modifiers may definitely attract some more viewers to your website and may help you ranking better using the targeted keywords.
6 Using website navigation links
Website navigation is an important factor which helps the user to search the inter-related data efficiently. It is a feature that enables the user to make an easy search for the data that they are actually hunting for. These navigations also helps in making your user stay a little longer on your page.
7 Inclusion of sharing buttons
Inclusion of sharing buttons in your content also gives a boost to your content as the user can directly share the content while reading it using the sharing buttons without using any cut copy paste option. This facilitates the user’s convenience and in return may increase your contents popularity. Performing mobile optimization is a necessity to get top positions in the SERPs. Thus one should make sure that their site is user friendly and optimized in order to ensure good ranking and traffic.
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