Three Trump Cards for Effective Content Writing

It has been always said that ‘what is seen is actually what is sold’ thus one should develop effective marketing policy by writing high quality content in order to generate leads and traffic for your website. Alas nowadays everything is not in a ready to be served state and these things doesn’t work out as effectively as one thinks to be. One has to be competitive and should acquire a good number of relevant links to get their content on the top three pages of Google. In this article few steps of building a constructive and implicit content has been discussed which will definitely assist to generate leads for your marketing strategies.

1 The ‘to the point’ effect

In order to scoop out the right and necessary data for your content one should find out enough links and sites to inter-relate the data and interlink it with each other in order to write something up to the minute and new for the viewers .The content you are writing should stick to the topic and should not be something out of the way and irrelevant. Research is something that a content writer should be thirsty for, because this thirst will definitely lead you to conduct surveys and after summarizing the output it will definitely bring out something fresh which may attract readers towards your content. While writing content one should discover relevant articles in accordance with your content and add those useful sources and links in order to gain some extra traffic for your content.

2 Analyzing the Content

In order to build traffic for your web page from Google we should firstly understand that there is no shortcut out there because each and every single industry has their different viewers and patrons and each of them has a different outlook in a unique manner and with a different customization.

The first thing that one should keep in mind before writing an effective content is investing ample time in analyzing and exploration of required information for the content. We all know that the foundation is the basic building block thus the information and data for your content should be apt and appropriate. Secondly while writing content one should add specific keywords such as ‘content marketing’, etc and link domains to it so that your content has more chances of being viewed. The titles, subtitles, trends and interpretation also plays a major role in enhancing content which makes it more prone to be read.

3 Pre-plan to reach out your target audience

As it is said that planning is the first and essential step for any kind of management and business, in the same way you should plan well in advance as to how you will target your audience. In order to hit your goals you can spend some adequate amount of time in listing and categorizing the people you have to target and the ways how you are going to reach out to them whether it maybe Facebook, twitter or any other social media but this has to be done well in advance. By gathering all the needful information beforehand is definitely going to save you time and connect you with a wider group of readers and this is surely going to increase the number of shares and likes for your content.

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The Undisclosed Updates Of Google In 2017

There has been recent news about the introduction of new features and changes to be made in Google, and hardly people have noticed it yet! Google has been continuously updating its features, and usually, these changes are not so easy to discover. Here is a track of few changes that has been observed in the past few months:

1 Launching of a new platform for Google maps to edit and review business listings for desktops

Google has launched a new platform for Google maps by the help of which the users will now be able to review the alteration and changes made on Google maps. But many users are still not aware of this fact as most people use mobiles to access the Google maps and this platform is compatible only with the desktops.

2 Removal of pending edits and changes from being shown on Google maps application

Spammers were attacking legal and authenticable business listings by categorizing their lists as spam to get the awaited status to be shown up on mobiles. Google has fixed this problem, and even if your listing is reported as spam, there is no need to worry until and unless the edit is published.

3 Permanent removal of closed listings

Earlier” permanently closed’’ listings were listed after the open ones towards the end of the page and if a ranked list was edited it used to make a list permanently closed. But, this feature has been removed from Google for the past few months. This also used to create problems for local SEO’s

4 Blocking access to Google plus classic version

Google plus new classic version was launched in 2015 which used to display all the names, address, contact numbers, etc.. and this version was accessible until the last few months. But, now Google has blocked the access to the classic version. It can only be accessed for posts that involve lots of engagement.

5 Accessing data from the dashboard

A few months back, Google added some insights on the dashboard with the help of which one can select a date range for their data according to their choice rather than worrying about the weekly and quarterly intervals. It helps you to compare your data with the previously available data which may improve the status of your business as it gives a clear picture of refinement especially in the case of seasonal business.

6 Display of local advertisements on mobile.

Google has started to show ads almost everywhere sine few months. These ads help you to make your business visible in front of your target audience and generate leads for your business These are few updates that have been noticed in the past few months, and these changes will surely lay an impact for the local SEOs.

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6 Essentials to Make Your Online Reputation

The deed of increasing your brands offline and online trail by using content, links and relationships to gain prospects is known as off-page SEO. This sparks in an increase of positivity about the brand, gaining top ranks, conversions, fetching traffic for your site, etc.

Avoiding offline SEO is like having a beautiful garden full of roses but not having anybody to look at it; same is the case if you have your company and brand and you are not promoting it through offline SEO. Thus, one can say that the offsite promotions are useful to make your products more effective.

Top 6 factors to increase your services

1.    Customer service

Customer service is a necessary factor for your brand and company. It may either raise or ruin your credibility and image of your business. So, you should be smart enough to provide the best customer services on your part. If you ensure your customers about your product, the customers will feel good and trust your brand.

2.    Understand your customer’s need

Many times it happens that we might have the best products, but we are not able to project in front of our prospects. So, to sell your products first you have to be visible in front of them, they should be able to find you at first. The product might be one of the best among its competitors, but due to the inability to match up, the wants of our audience make them die. One possible way is to use appropriate keywords to match the needs of your valued customers to appear in front of them and to showcase your brand.

3.    One rendering 10X product and services

When your product gains recognition among other brands and products, and you can hear people talking about your goods and brands, it becomes a bit easier for you as an SEO. If your website gains good reviews it also in helps in increasing the sales of your product. Thus the first and foremost job is to create the best products and to offer your best services as possible to differentiate your products from others

4.    making your presence in social media

Social media is a valuable component for your promotion. People who ask questions in the social media have an expectation that their queries will be answered genuinely rather than getting robotic answers. So, if you have an account in social media make it a point that there is somebody to monitor the queries and provide quick and accurate answers to the customer’s questions.

5.    Commenting and blogging

Though in the past years there has been a fall in blogging in order to seek attention for your products blogging and commenting plays a vital role for promotion purposes. One can simply leave comments and review that may gain the attention of other customers to obtain trust for your product.

6.    Build contacts with online influencers

Social media is an asset for SEO’s, making the best product is the first step but to sell it you may need some influencers who will promote your product. One should try to build personal relations with them so that you, your company and your brand get recognition and the next time those influencers may prove to be beneficial for you by promoting your brands. Yes, contacts helps, do try it.

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Recent News on Change of Policies for Ad-Sense Advertisements

Google has been updating its features for the past few months and has made a lot of changes to assure more clarity for its site owners. One of the changes that have been applied is on its Ad-sense policy which will help in achieving greater transparency; it will enable the owners to imply policy actions on pages.

Earlier, there were rules stating that if the Google Ad-sense policies were violated it would result in withdrawal of ads from the whole website. But, nowadays there are some relaxations in the rules that if Google’s Ad-sense policies are violated, then the ads will be removed from only those pages which contain AD-sense violations and will not be removed from the whole website. This is good news who extracts income from Ad-sense.

There have been reports that say that the changes made in the policies will enable the company to act more instantaneously when there is a situation, and need of removal of ads from the publisher’s font and respective action will be taken according to the need. If it is noticed that there is a continual violation of the rules it may also lead to the termination from AdSense programs.

If there is a removal of an ad from your website and you want to find out the reasons behind the withdrawal of ad, there is a communication channel developed by Google where you can find your answers. A policy centre has been created for the ad publishers who will deal with all the queries of the publishers and will act as a storehouse for all the policies and information needed by them. The policy centre will discover the page where the violation of AdSense has been done and will give stage by stage instructions to sort out the case. The policy centre can also be used for notifying Google once your pages are all set for the review part.

The advanced policies in the brand new policy centre will become functional in a couple of weeks and are one of the topmost plea from the AdSense publishers. There is news from Google that few more policies will be piled out for other publishers in the coming months.

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5 Massive Contents to Master to Meet the Changes in SEO

SEO trends keep on changing day by day, and you should keep yourself updated to meet the future needs. To be up to the minute, you should always be ready with the “3 R’s “that is the right place, right time and right device. Some users have mastered this art, but some marketers are still lagging behind because they are not focusing on the content quality and are not ready to meet the changes made by Google. it is important to keep track of changes made by Google and to watch where it is heading forward.

Here are few SEO shifts that one should master to think beyond for the future of SEO search.

1 Mobile first

It is an essentiality to realize that today people are more comfortable in using mobiles and they [refer to use mobiles in comparison to their desktops and laptops. If your brand is not optimized for mobiles then definitely you are at a loss because nowadays people tend to shop and view brands on their mobiles. Companies should understand the behavior of their audience and make their brands mobile friendly. It is necessary if you don’t want to miss out you customers due to the inability of providing a mobile friendly platform to your products.

2 Intelligent content writing

Just writing content for the sake of writing hardly matter these days, one may think that since I have written content for my product, my product will surely flourish, but it’s not the same these days. Nowadays you should not just write content but an intellectual content to achieve success. You should keep it in mind that the content should contain relevant data that will be able to satisfy the customers and something out of the way that just goes round the sun without actually catering the needs of the prospect. The content should be of good quality and should be able to gain visibility. Features like images, tweets, videos; links should be included in your content to make your content look more presentable and attractive.

3 Shifting from local to hyper-local

Hyper-local SEO helps you to target your audience based on their place of stay and location. This is an awesome way to gain the “near me” hunts

You can master this tact by making sure that the contact details of your business are correct and descriptive. It should display full and clear details about the company name, contact information and address. People who search locally on their mobile phones have higher chances of visiting a store in a day’s time, thus optimizing may help you to reach out to them and generate leads.

4 The voice protocol

Nowadays voice searches are increasing in the market with the help of voice search software’s such as Alexa, Siri, etc. it is not that test search is dying a natural death, but yes, voice searches are increasing and will continue to increase in the coming years.

Marketers should keep their intent with ample of keywords so that when a customer goes in for a voice search your content is optimized to answer their queries and your brand is visible in front of them. Voice searches take lesser time in comparison to text searches so you should identify and administer the needs and write content in a pattern to cater the requirements of the customers.

5 Switching to the Machine Era

In this technological world, everything is machine oriented, and we should also move with swing. The marketers should switch on to the machine learning process to understand the needs, requirements, wants and behavior of our customers and should be able to deliver the content that they need. In pursuance of spending less time in analyzing information and gaining more hours to write content, machine learning is the best way to meet the demands of your prospect. Marketers should not be confined to a particular object instead they should always have that curiosity of ‘why’, ‘when’’ and ‘what’’ in the interest of thinking beyond competition of the market.

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Planning For Advertising? Check Out These Tips to Enhance It

Ad copy is a necessary element for an advertising agency, but it always has to be something fresh and new. Advertisers have to always be on their toes to invent newer and newer ideas and strategies for their new ads to be lively and flamboyant. Advertisement proves to be helpful in fascinating customers to your website, and it can be attained by keeping in mind some necessary points while advertising your products.

Here are few checkpoints to improve your ads that may prove as a boon for conversions:

1 Lessen the buyer friction

Customers are a bit reluctant while buying online products because they are concerned regarding the exchange policy returns and after sale services of the company. Therefore, the company should try to ease their customers by mentioning their exchange and return policies, shipping charges, etc. People should be made well aware regarding the company policies; you can use tags such as ”delivery at your doorstep”, ‘’easy returns’’, ‘shipping in a day’s time’, ‘, etc… to ease your customer's anxiety related to the after purchase queries.

2 Creating a difference

One of the most productive ways to stand in the market is to create a difference between you and your contender companies by building value propositions. You should create a difference to attract your customers to your company rather than letting them go to other. There may be several factors such as prices, quality, services, quantity, brand etc..there are ‘n’ number of factors to make your products outshine in comparison to others. Creating a cocktail by using the mix and match concept for your ads can also prove to be advantageous. Few segments that you can add to make your ad attractive is ‘huge collection’, ‘guaranteed low prices’, ‘durability at its best’, ‘best-selling products’, etc..

3 Minimising the apprehensiveness of the customer

While going in for an online shopping usually customers are anxious about purchasing products. So, the soul motive of the company should be to make their customers carefree and less burdened. For example, you can use words like “since 1990’s”, ‘rated as 5star”, ‘according to XXXX magazine’’, etc. These taglines convince people regarding the credibility and the faith and trust that can be bestowed on the seller company. You may also include catchy eye tags such as ‘nil booking fees”, ‘no extra charges’, this will also increase the trust and would attract customers for your company. The company should try to build positive anxiety in their customers such as using keywords such as “hurry! Don’t miss it”, “grab the deal”, offer lasts till”, ‘’ why to miss it”. Etc… these words create a positive curiosity among the customers.

4 The freebie and discount factor

Freebies and discounts are something that may sometimes compel a customer to buy few extra things in greed of the discount coupons and freebies; this is surely beneficial on the seller's side. Buyers are undoubtedly attracted by the incentives and freebies offered by the company. Some compelling elements that you can add to your ads are “sale up to 50%’, “buy1 get one free’, ‘no delivery charges’, ‘and discount coupon worth Rs 1000 on the purchase of 5000’. These may help to gain customers for your company.

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Which Is Better SEO Or PPC?

Which is more beneficial SEO or PPC? This has been a question often asked to which an accurate answer is not possible, it depends on the needs, requirements and situation of your business. This article will lay light on the advantages of SEO and PPC which will help you to decide the preferable one instead of your business needs and marketplace.

Let’s start with looking at the advantages of SEO

1 Branding

Branding is creating a name and something unique about your brand. If you include common search information and queries related to your brand in your content, it will increase the credibility of your product among the users who are searching related information.

2 Awareness and perception

By adding targeted keywords in the content will increase the chances of visibility of your blog or content in search engines. It is same as advertising and creating awareness about your brand in front of your targeted sector and audience.

3 Leads and Traffic

Traffic is inter-related to awareness and branding because the more traffic you will generate for your website, the more you will be able to gain exposure for your product in front of your audience. If you gain traffic for your website, you will be able to approach and convince your audience as to why they should purchase from you.

4 Trust and credibility

If your particular site returns organic results, it may increase the credibility and may bring more customers to your website. One should try to make their site more visible as it gives your business a boost and may increase the reliability and trustworthiness towards your site. It will help you in gaining high ranking order.

5 ROI factor

Return on investment can provide a much better way in getting paid off in comparison to the earlier methods such as paid media, etc.

6 Budget/ cost

SEO is not very cheap but it is cost effective and a better method to create awareness about your brand and product in front of your customer and to generate traffic for the website.

Now let's talk about PPC.

PPC stands for “Pay per Click’’. Definitely, a question may arise in your minds that if free contents are available through organic search why would we opt for a paid one? To give a solution to the questions here are some advantages of PPC which may clear your doubts.

1 Positioning Of Page

If you are paying something then for sure, you will be gaining something, and that’s the story behind PPC. If you have opted PPC, then your ads are displayed at the topmost pages and it's very obvious that a user will go through these at first

2 Enhanced advertisements

PPCs are advertisements that you get now and then while navigating a page and it gives a wider area to showcase your products and brands in front of your valued audience. The ads are especially improvised which may contain bulleted points, links, etc.which enhances the quality of ads.

3 Cost

 It is believed that when you are paying something for your ads then definitely it is a budgeted method that will search more traffic for your product and brand.

4 Speed

PPC is a speedy way to create visibility of your ads and campaign in comparison to the organic searches. Paying those extra bugs will provide you with a speedy visibility of your brand in front of your targeted audience.

SEO V/S PPC

SEO and PPC both have their respective pros and cons, and thus one may choose any one of them according to their needs and requirements, For example,  a small business that needs to generate weekly leads and whose target sector is not very high may go in for an organic SEO search whereas a business may opt for PPC if they had a wider functional area for a long term purpose. A businessperson can also go for an option of SEO and PPC simultaneously to support the pros and cons of each other and ultimately fetch leads for the company.

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