Ad copy is a necessary element for an advertising agency, but it always has to be something fresh and new. Advertisers have to always be on their toes to invent newer and newer ideas and strategies for their new ads to be lively and flamboyant. Advertisement proves to be helpful in fascinating customers to your website, and it can be attained by keeping in mind some necessary points while advertising your products.
Here are few checkpoints to improve your ads that may prove as a boon for conversions:
1 Lessen the buyer friction
Customers are a bit reluctant while buying online products because they are concerned regarding the exchange policy returns and after sale services of the company. Therefore, the company should try to ease their customers by mentioning their exchange and return policies, shipping charges, etc. People should be made well aware regarding the company policies; you can use tags such as ”delivery at your doorstep”, ‘’easy returns’’, ‘shipping in a day’s time’, ‘, etc… to ease your customer's anxiety related to the after purchase queries.
2 Creating a difference
One of the most productive ways to stand in the market is to create a difference between you and your contender companies by building value propositions. You should create a difference to attract your customers to your company rather than letting them go to other. There may be several factors such as prices, quality, services, quantity, brand etc..there are ‘n’ number of factors to make your products outshine in comparison to others. Creating a cocktail by using the mix and match concept for your ads can also prove to be advantageous. Few segments that you can add to make your ad attractive is ‘huge collection’, ‘guaranteed low prices’, ‘durability at its best’, ‘best-selling products’, etc..
3 Minimising the apprehensiveness of the customer
While going in for an online shopping usually customers are anxious about purchasing products. So, the soul motive of the company should be to make their customers carefree and less burdened. For example, you can use words like “since 1990’s”, ‘rated as 5star”, ‘according to XXXX magazine’’, etc. These taglines convince people regarding the credibility and the faith and trust that can be bestowed on the seller company. You may also include catchy eye tags such as ‘nil booking fees”, ‘no extra charges’, this will also increase the trust and would attract customers for your company. The company should try to build positive anxiety in their customers such as using keywords such as “hurry! Don’t miss it”, “grab the deal”, offer lasts till”, ‘’ why to miss it”. Etc… these words create a positive curiosity among the customers.
4 The freebie and discount factor
Freebies and discounts are something that may sometimes compel a customer to buy few extra things in greed of the discount coupons and freebies; this is surely beneficial on the seller's side. Buyers are undoubtedly attracted by the incentives and freebies offered by the company. Some compelling elements that you can add to your ads are “sale up to 50%’, “buy1 get one free’, ‘no delivery charges’, ‘and discount coupon worth Rs 1000 on the purchase of 5000’. These may help to gain customers for your company.
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