There has been recent news about the introduction of new features and changes to be made in Google, and hardly people have noticed it yet! Google has been continuously updating its features, and usually, these changes are not so easy to discover. Here is a track of few changes that has been observed in the past few months:
1 Launching of a new platform for Google maps to edit and review business listings for desktops
Google has launched a new platform for Google maps by the help of which the users will now be able to review the alteration and changes made on Google maps. But many users are still not aware of this fact as most people use mobiles to access the Google maps and this platform is compatible only with the desktops.
2 Removal of pending edits and changes from being shown on Google maps application
Spammers were attacking legal and authenticable business listings by categorizing their lists as spam to get the awaited status to be shown up on mobiles. Google has fixed this problem, and even if your listing is reported as spam, there is no need to worry until and unless the edit is published.
3 Permanent removal of closed listings
Earlier” permanently closed’’ listings were listed after the open ones towards the end of the page and if a ranked list was edited it used to make a list permanently closed. But, this feature has been removed from Google for the past few months. This also used to create problems for local SEO’s
4 Blocking access to Google plus classic version
Google plus new classic version was launched in 2015 which used to display all the names, address, contact numbers, etc.. and this version was accessible until the last few months. But, now Google has blocked the access to the classic version. It can only be accessed for posts that involve lots of engagement.
5 Accessing data from the dashboard
A few months back, Google added some insights on the dashboard with the help of which one can select a date range for their data according to their choice rather than worrying about the weekly and quarterly intervals. It helps you to compare your data with the previously available data which may improve the status of your business as it gives a clear picture of refinement especially in the case of seasonal business.
6 Display of local advertisements on mobile.
Google has started to show ads almost everywhere sine few months. These ads help you to make your business visible in front of your target audience and generate leads for your business These are few updates that have been noticed in the past few months, and these changes will surely lay an impact for the local SEOs.
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